1.0AREAhttps://thearea.orgChristine Pereyhttps://thearea.org/author/cperey/rich600338<blockquote class="wp-embedded-content" data-secret="flh3q6kj1Z"><a href="https://thearea.org/ar-market-2017-part-3-augmented-reality-software-stay/">The AR Market in 2017, Part 3: Augmented Reality Software is Here to Stay</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://thearea.org/ar-market-2017-part-3-augmented-reality-software-stay/embed/#?secret=flh3q6kj1Z" width="600" height="338" title="“The AR Market in 2017, Part 3: Augmented Reality Software is Here to Stay” — AREA" data-secret="flh3q6kj1Z" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Previous: Part 2: Shiny Objects Attract Attention   There are some who advocate for integrating AR directly and deeply into enterprise content management and delivery systems in order to leverage the IT systems already in place. Integration of AR features into existing IT reduces the need for a separate technology silo for AR. I fully support...